Growing efficiently
through Channel Partners
Do you feel you get full traction from your channel program?
Are your partners prioritizing your product?
Do you know what is stopping your partners from selling more?
Do you feel you get full traction from your channel program?
Are your partners prioritizing your product?
Do you know what is stopping your partners from selling more?
This comprehensive program guides your export- and channel-management team through our proven 4-step process to create and refine your own and personalized channel strategy aimed at sustainable growth throughout the network. We start by defining the strategic fit from both ends, to describe the ideal partner. Understanding what the partnership actually means to both parties is key. Choosing a partner doesn’t mean the partner has chosen you. Due to misaligned expectations most partnerships actually fail in the moment they are signed.
In the program the participant will be equipped with a toolkit to understand the key drivers of all stakeholders, and learn which buttons to press within your area of influence to boost sales. We will also discuss how to overcome the critical initial activation stage. This is the stage where after signing and training the partner need to see business benefits coming out of the relationship, but when this fails partners all too often drops out and fall of the radar instead.
Finally we will provide frameworks to align company resources in a wider context with our plan to ensure success.
This program is intended for the following roles:
Guidance, tools and methods to create your channel strategy, and provide the team with the tools to effectively manage, engage and leverage the partner channel.
Some of the benefits of the program include the following:
Over the course of 4 half and full-day physical workshops, there will be both team and individual follow-up in between the sessions. Each key area follows a typical learning flow that involves both theory and reflection. A typical sequence will be the following:
The modules follow a logical sequence and structure. Over the sessions, they are dealt with in parallel.
Workshop 1: – Defining the perfect partner
Workshop 2: – Find, Focus and Activate
Workshop 3: – Engagement and Management
Workshop 4: Traceability
At present this program is only offered as
In Company training, tailored to your company