Key Account Management
How are you treating your largest and most important customers?
Will they buy more from you next year? Are you sure?
How do you know that competition is not winning terrain?
Key Accounts is about handling the most important customers.
This job is becoming more complex in this new, flat,
and hypercommunicated world.
The training program is designed to help companies to a systematic and
structured approach to these complex customers and to manage value,
expectations, and relationships.