Getting to know your competition

Competitor Analysis


This program provides tools and a practical approach to analyse and understand your competition –
and helps you find your relative strengths to develop. Taking its starting point in what is truly important
for certain customers, or segments, we evaluate our capacities and develop a winning strategy for
the segment. 
Book your training today!

 About the program…

Companies spend millions every year on competitor and market analysis. Most often reports are made on a global or regional level, and rarely take the local context into account. This workshop provide a framework for local sales management and team leaders to perform the analysis on a local team level, and then establish a local strategy to win.


What are the most important purchase decision criteria for companies in your market? What do your prospects value the most?


If you know that, you can evaluate your strengths and weaknesses for all segment you want to sell more to, and adapt your strategy accordingly. In this program we take you through and teach you the process in 2 workshops, and provide the tool to perform your own analysis as many times as you like.


made for you who…

need to find the winning strategy to gain, grow and keep customers. You develop local tactics out of global strategy and you need to manage your selling time in the smartest way possible.

  • Local Sales Directors
  • Sales managers
  • Account Managers
  • Customer Success team leaders


the program provides

a framework for you to analyze strengths and weaknesses of your value proposition to customers in your local context. Upon completion, you will have:

  • a framework to study competitionve advantages
  • better understanding of what your customers and prospects truly value
  • improved awareness of the value you and your company provide
  • arguments that help you to higher margins and less discounting
  • improves tactics and local sales strategy for customer segments




This is a program that is prepared specifically for your team. It includes

  • a self evaluation and preparatory interviews
  • value criteria workshop
  • homework assignment applied on segment or customer
  • winning strategy workshop
  • analysis tool



The people at Business Meeting




1/2 day + 1/2 day,
plus preparation and homework assignments


In company training

English, Spanish, Swedish
Depending on team size
Contact us for a proposal